$flux hacked client not able to buy$

Global ad spend is forecast to grow by 5.8% globally in 2021, according to Dentsu. In short, as brands become leaner and more s elf-sufficient, they want partners that complement their own model and provide the supplementary capabilities that stack up against business objectives. вЂњThere is willingness to actually consider media agencies as business partners, while targets are obviously changing towards more business outcomes than just successful media KPI.вЂњ Laetitia Zinetti, the managing director for continental Europe at Ebiquity, says media shops that can demonstrate expertise and flexibility will win big in this upcoming round of pitches. That has led to huge demand for e-commerce and data specialists within media agencies as brands expect to ride that wave out of the pandemic doldrums. E-commerce is the most notable, with estimates that years of growth were condensed to a few short months. The pandemic saw certain audience trends rapidly accelerate around the world. Instead, brands are focusing more on strategic partnerships with agencies that align with broader business priorities. There are consistent diminishing returns in terms of spending to achieve indiscriminate scale through auction. While this build-up goes some way to explaining the review flashpoint, there is something going on under the surface causing big spenders to re-evaluate their current relationships. вЂњAnd so what youвЂ™ll find this year is that not only do you have pitches that were paused last year, youвЂ™ve still got the natural cyclical pitch market. He says a majority of CMOs paused pitches or extended contracts with incumbents when the pandemic took hold. We were anticipating last year to be another ВЈ25bn ($35bn) pitch market, but it was in fact just ВЈ6bn ($8.4bn) because of Covid-19.вЂњ вЂњThe last real explosion of pitches was during вЂ™mediapaloozaвЂ™ in 2015, when ВЈ30bn ($42bn) was spent.

He says that most of the reviews on the horizon are the result of a вЂњperfect stormвЂњ of partnership cycles naturally coming up for review coupled with extensions to existing cycles secured amid the pandemic.

Agility, data and e-commerceДavid Indo is chief executive of ID Comms, which manages huge pitches for global brands вЂ“ including Facebook вЂ™s current $750m media pitch. With fresh opportunities now springing up for both incumbent holding companies and promising challengers, The Drum explores what the deal is with all the global media pitches and how contenders can nail that pitch to CMOs in flux. They want flexibility from their media partners, along with access to first-party data and a comprehensive skillset that covers everything from adtech to OOH to e-commerce. A shocking 57% of marketing bosses admit their agency model is hindering their own transformational progress.ДЄnd so, after a quiet 2020 in terms of pitches, the industry is now facing significant upheaval in the media agency market.Д«rands are frustrated, they say, by old business models, rigid processes and opaque tools. WhatвЂ™s clear is that clients are hungry for expertise, and that agencies are lagging behind. Just 35% believe they have an adequate grasp of the technology needed to do so, and less than half (48%) believe their business has the right people and skills to drive their plans forward. The billions of dollars of business now up for grabs bookends 12 months in which media agencies have been forced to reassess their own strengths and weaknesses as clients have marched ahead with media transformation at lightning speed.ДЄ recent study from consultancy MediaSense, in partnership with the Incorporated Society of British Advertisers (Isba), reveals that while 65% of UK chief marketers and directors believe they have the vision and leadership to transform their media strategy, few feel equipped in specialist areas. Unilever, too, is gearing up to put its North America and worldwide media buying accounts out to pitch. Brands with enormous spending power and vast portfolios вЂ“ including Coca-Cola, Facebook and Dyson вЂ“ are reviewing their global media accounts as the thaw from the pandemic continues. 2021 is looking to be a flashpoint for pitches.

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